Every real estate company claims to offer their agents the best commission split, the best benefits, the most advantages, etc. How is that possible? They all can't be the best. Is there not only 100 pennies in a dollar. From that 100 pennies the agent has to have their share, the bills have to be paid, supplies have to be purchased, administrative staff have to be paid. Common sense tells us you cannot get more than 100 pennies out of a dollar.
So what are the differences? The differences are in the details and the perceptions promoted by different firms to entice agents to join their firms.
Lets look at these perceptions........
| 1.A bigger franchise name is better. I will have a better chance of being successful and make more money. |
FACT: A franchise does not have 100 pennies to work with. The franchiser has to be paid a fee usually ranging from 5 to 7% of the gross commissions earned leaving 95 to 93% or 95 to 93 cents on the dollar to be shared with agent and broker. As an independent company we do have 100 pennies to start with. More money for both agent and broker. As far as success goes....that is based on the individual effort. Good realtors are successful no matter where they work!
| 2.The bigger my split the more money I will make. |
FACT: The truth is its not what you make that counts. It is more important what you keep. If you gross $100,000 and spend $90,000 you have effectively only made $10,000. If you gross $50,000 and spend $10,000 you have effectively made $40,000.
Who is better off? At the $100,000 level that you had to do twice as much work to make $10,000 - or - at the $50,000 level you did not have as much work and made $40,000.......Which agent would be happier? - Which agent would have more family time? - Which agent would have a better life?
So, do you agree? "It is not what you make but what you keep." Of course you do, there lies the difference between perception and fact.
| 3.The more advertising I do the more money I will make. |
FACT: The more advertising you do the more money you may gross. What is your time worth? Advertising generates unqualified leads. It takes a tremendous amount of time to respond, meet with, show listings and qualify buyers. Many of whom will never buy from you for various reasons. It is bad enough to bear the cost in time and effort along with a huge advertising bill. Our firm believes in working smarter, not harder.
| 4.There will be better job security with a larger firm. |
FACT: In the last recession the big companies offices dropped like flies.. Central Guarantee, Atlantic Trust, Montreat Trust, Remax Eastport, Home Life and Century 21. Our firm has consistently listed and sold real estate for 29 years. Our two top producers have been with the firm 29 and 23 years. One top producer has been with us 29 years. She started as an assistant and is now a top producer having worked for our firm her whole life. What will happen in the next recession? Only time will tell.
Our firm has evolved over 30 years of trial and error. We realize many may disagree with our perceptions and facts but our success cannot be ignored. Over the years we have developed a system where the focus is on what our agents make and keep. Our average production per agent is 2,000,000 in sales. As an agent you can operate within our system with minimum cost being able to survive economic down turns and personal slumps in income. Within our system you become a member of our family and not just a number. We are always looking for quality people and urge you to talk to us licensed or unlicensed. Contact Us Today!
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